Senior Leadership Team
Kendra Kincade – Chief Executive Officer
Kendra’s journey began with a challenging early life, which ultimately drove her towards a commitment to helping others in their pursuit of self-discovery and success. In 2015 she founded Elevate Aviation after recognizing a glaring gender disparity within the aviation industry. Kendra is an Air Traffic Controller with NAV CANADA, Honorary Colonel of RCAF 417 Helicopter Squadron, Board Chair for the Alberta Aviation Council, Vice Chair for the Strategic Aviation Advisory Council of Alberta, and a Director, Writer, and Executive Producer for “Only Up” a feature length documentary following women in various aviation careers. An inspiring and sought-after speaker, Kendra shares her knowledge and experience with audiences around the world. Her dedication to positive change has earned her numerous awards and recognition including the Inspirational Role Model from IATA Diversity and Inclusion Awards, a Queen’s Platinum Jubilee Medal, the Trailblazer Award from Northern Lights Aero Foundation, 2019 SHEInnovator from Global Innovation Coalition for Change, Woman of Inspiration from The Universal Women’s Network, and Global’s Woman of Vision award. In her personal life, Kendra finds joy in spending time with her partner Corey, her children, and grandchildren.
Laura Sinclair – Chief Operating Officer / Chief Financial Officer
Originally from New Brunswick, Laura made the move to Edmonton after a 13-year career in the Canadian Armed Forces in the Royal Regiment of Canadian Artillery. Leveraging her educational background in marketing, accounting, and e-business, she co-founded Elevate Aviation in 2015. Her military experience provided her with a deep understanding of the challenges women face in male-dominated industries and the importance of introducing women to careers they may not have previously considered. At Elevate Aviation, Laura oversees daily operations, funding opportunities, and all operational departments, including marketing, human resources, risk management, and finance. In addition to her leadership role at Elevate Aviation, she works full-time as an IFR Air Traffic Controller with NAV CANADA. Her outstanding contributions to the aviation industry were most recently acknowledged in 2024 as the recipient of the Business Award from Northern Lights Aero Foundation. In 2023, she was honoured with a Queen’s Platinum Jubilee Medal and featured in Edify Magazine’s Top 40 Under 40. Wings Magazine also recognized her as a recipient of the Top 20 Under 40 award in 2019. On her time off, Laura enjoys spending time with her kids, working out, and travelling with her husband, Mitchell.
Nova Andrews – Chief Strategy Officer
Nova brings extensive experience in aviation and operations management, previously holding key leadership roles at Canada 3000 Airlines, Edmonton Airports, and Edmonton Economic Development. Passionate about empowering women, Nova moved on to Women Building Futures, where she honed her skills in supporting women entering non-traditional careers. Next, at the Bredin Centre for Learning, she managed employment programs that provided crucial resources and training to job seekers. These experiences deepened her understanding of workforce development and reinforced her commitment to creating inclusive opportunities. Nova initially joined Elevate Aviation as the Program Manager of the Aviation Career Exploration program, but quickly leveraged her expertise in workforce development and became instrumental in developing the comprehensive kindergarten-to-career programming now offered at the Elevate Aviation Learning Centre. Recognizing industry needs, Nova was also key in the development of Elevate Aviation’s Workplace Culture Change consulting program to improve safety and retention in the aviation industry.
Christine Merrick – Director, Elevate Aviation Learning Centre
Having grown up in the world of aviation and adoring the exciting and ever changing nature of this industry, building a career in it just seemed like a natural fit for Christine. Starting her journey as a Passenger Service Agent with Canada 3000 Airlines, Christine has had the opportunity to build up her experience in various positions through a number of different airlines, eventually establishing herself as the first Station Manager of Swissport at the Edmonton International Airport. As someone who is always eager to learn and expand on her vast array of skills, she has most recently honed her analytical and leadership capabilities with Statistics Canada as a Data Collection Manager. Ultimately, with aviation always calling to her, Christine has now come full circle in her career with Elevate Aviation! Fulfilling her passion, she is beyond thrilled to have the opportunity to introduce others to the airline industry and watch them flourish. In her spare time – she can be found spending quality time with her family and three rescue dogs from Mexico- Rudy, Juliet and Ray.
Sophia Wells – Director of Mentorship & Volunteers
Sophia is a pilot and was the chief flight instructor at the Edmonton Flying Club from 2012-2023. She holds an airline transport pilot’s license and serves as a Transport Canada pilot examiner. She continues to instruct multi IFR and Instructor candidates as well as flies the Citation 560 and Navajo for Morgan Construction. She gets to share her life-long passion for aviation through Elevate Aviation by inspiring and mentoring women new to the industry. Sophia sits on the board of directors for the Alberta Aviation Council and previously on the Alberta Aviation Museum. Her contributions to aviation were recognized in 2018 as a Top 20 under 40 recipient for Wings Magazine, in 2019 with the Outstanding Alumni Award from Mount Royal University, and in 2022 with the COPA Appreciation Award. When she is not in the sky she enjoys spending her time with her family.
Emily Reiman – Director of Industry Culture Development
Emily holds a Bachelor of Arts (Hons) in Sociology, a Master’s Degree in Industrial Organizational Psychology, and a Master’s Degree in Interdisciplinary Studies with a focus in Equity Studies. With over a decade of experience in the aviation sector, both in the public and military spheres, she is a skilled, relatable, and industry-informed facilitator who uses data-driven solutions to drive impact. Emily has a strong background in DEI and a passion for effecting positive change within the workplace. She is Change Management certified and leverages the power of DEI by viewing it as a strategic advantage rather than a regulatory necessity, fostering a culture of inclusion that drives innovation and makes organizations attractive to top talent. Additionally, she brings expertise in talent management, leadership development, and organizational effectiveness. In her free time, she enjoys strength training, astronomy, and golf.
Dina Jammaz – Director of Community Engagement
Dina has been an Air Traffic Controller for over 25 years and loves every minute of it. She is a passionate advocate for aviation education and outreach, devoting much of her time to engaging in the aviation community. Dina also serves as President of Alberta Air Tours, a non-profit organization that aims to inform and educate communities across the province and to inspire a new generation of aviation enthusiasts. Though born in Edmonton, her family moved to Kikino Métis settlement where she spent her youth. Through her role at Elevate Aviation, Dina continues to work with communities to introduce careers in aviation. From airshows to educational workshops, to mentoring others entering a career in aviation, she ensures the continued growth of a thriving aviation community.
Colonel Maggie Jacula, CD – Director, Military Relations
Colonel Maggie Jacula was born into a military family and grew up in Canada, the United States and the United Kingdom. She decided to follow in her parents’ footsteps and joined the Canadian Forces, graduating from Royal Military College (RMC) of Canada. In 2001, with a Bachelor of Chemical and Material Engineering, Maggie was awarded a Chevening Scholarship and graduated from the University of Bristol with a Master of Science in Aerospace Engineering in 2002. Over the next two decades, Maggie had postings in Borden, Greenwood, Ottawa, Toronto, Winnipeg and Comox. She led the 14 Wing Team in the Nijmegen March in Holland, an overseas deployment with the Joint Task Force-Iraq for six months, served as Aide de Camp to the Lieutenant Governor of Ontario, completed her Masters of Military Science, and served as the Commanding Officer of 19 Air Maintenance Squadron. In 2020, Maggie retired from the Regular Force and joined the RCAF 2024 Centennial Campaign team to celebrate the history and heritage of the RCAF while inspiring future generations of Canadians to take interest in air and space across Canada. Outside of work, Maggie is married with two sons and loves to watch Indy Car, whether in person or traveling to races.
Program Leads
Quan Luu – Brand Engagement Manager
Quan is an accomplished marketing professional with over eight years experience in digital marketing, social media, project management and event planning – with a passion for diversity, equity and inclusion, corporate social responsibility and wellness programs. He possesses the leadership skills to oversee projects from inception to successful completion. Quan is also an articulate communicator with natural expertise in cultivating professional alliances and fortifying partnerships.
Ilianna Thasitis – Mentorship Program Coordinator & Executive Assistant
When Ilianna first developed an interest in aviation, she dreamt of becoming a pilot. However, at that point in her life, she felt as though that dream was out of reach. After making accomplishments in other areas of life, such as graduating from MacEwan University, Ilianna developed the confidence she needed to pursue her goal of becoming a pilot. She is currently a student pilot at the Edmonton Flying Club, instructed by our very own Hannah McKay. Learning to fly has been one of the most challenging and rewarding experiences she has gone through. Ilianna is currently working on her Private Pilot’s License and plans to continue to her CPL, Multi-Engine, and IFR ratings. Ilianna enjoys cooking, staying active, and spending time with friends and family.
Maegan Extross – Wing Program Coordinator
Sushant Kumar – Volunteer Recognition Program Coordinator
Hannah McKay – Community Engagement Coordinator / Cross Country Tour Coordinator
Nikki Joubert – Data Entry Clerk
Originally from Saskatchewan, Nikki launched her administrative career at the Federal Department of Justice Canada, in Records Management and later advancing through various administrative and management roles in Saskatoon. In 2006, she embraced a lifestyle change by moving to a serene Alberta acreage, where her passion for creativity, craftsmanship, and painting inspired the establishment of a successful custom steel fabrication company with her husband. Recently, Nikki pursued her lifelong interest in aviation, completing Elevate Aviation Learning Centre’s WEST program (Cohort Hotel) and achieving a milestone in her education with the Fundamentals of Aviation course at The University of Waterloo. During her time at the learning center, Nikki cherished the camaraderie among the staff and strongly resonated with Elevate Aviation’s mission to provide a pathway for women and underrepresented groups to thrive in aviation careers. This alignment was so profound that Nikki eagerly pursued an opportunity to join the team.
Quan Luu – Brand Engagement Manager
Quan is an accomplished marketing professional with over eight years experience in digital marketing, social media, project management and event planning – with a passion for diversity, equity and inclusion, corporate social responsibility and wellness programs. He possesses the leadership skills to oversee projects from inception to successful completion. Quan is also an articulate communicator with natural expertise in cultivating professional alliances and fortifying partnerships.